Circular Economy

R strategies and new business models for sustainable success

The circular economy is a sustainable economic model that uses resources efficiently and avoids waste. In contrast to the linear “take, produce, use, dispose” principle, it aims to keep products and materials in economic cycles for as long as possible. A central element of the circular economy are the so-called R-strategies (at its core are the 3 Rs: Reduce, Reuse, Recycle) and innovative business models that help companies to operate sustainably and achieve competitive advantages at the same time.

R-Strategies: The cornerstones of the circular economy

1. Reduce
Reduce means minimizing the consumption of resources from the outset, for example through energy-efficient production or the use of fewer materials. The aim is to reduce waste and lower CO₂ emissions.

2. Reuse
Products or parts of products should be reused or refurbished in order to extend their service life. This helps to reduce the demand for new resources and avoid waste.

3. Recycle
Recycling means recovering raw materials from used products and using them to manufacture new products. This reduces the need for primary raw materials and protects the environment.

These three strategies are fundamental approaches that help companies and consumers to make the transition to a more sustainable and resource-conserving economy.

New business models in the circular economy

Innovative business models play a key role in the circular economy. They are based on the idea of preserving the value of products and materials throughout their entire life cycle and thus tapping into new sources of revenue.

1. Product-as-a-Service
   In this model, the product is no longer sold, but offered as a service. Customers pay for use, while the company takes responsibility for maintenance and recycling. This extends the life of the product and reduces the consumption of resources.
2. Design for longevity
   Companies that design long-lasting products focus on quality and reparability. This ensures a longer service life and helps to close the cycle of production and consumption as far as possible.
3. Take-back and recycling programs
   Companies offer programs where customers return their used products to be recycled or refurbished. This strengthens customer loyalty and promotes the circular economy.
4. Secondary raw material markets
   The market for recycled raw materials is growing steadily. Companies that reuse materials from used products can sell them on to other companies, which reduces the need for primary raw materials.
5. Sharing economy
   Platforms promote the shared use of resources and thus reduce the need for new products. This is another business model that is driving forward the circular economy. 

Our offer

The circular economy offers companies numerous opportunities to operate sustainably and realize economic benefits at the same time. By using circular strategies and developing new business models such as product-as-a-service or take-back programs, companies can not only improve their environmental footprint, but also remain profitable in the long term. Those who focus on the circular economy today are shaping a sustainable future and creating a real competitive advantage.

We will systematically analyze these advantages with you in a workshop-based approach. We will also be happy to assist you with implementation.